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One way to help doctors ease
their cash flow burdens is to help increase overall revenues. A
doctor's office, in reality, is no different than any other kind of business.
Your customers are your patients, and just like any other business, your
ability to make money hinges on your ability to serve as many customers as you
can.
Anyone in the world of
business would agree the best kind of customer is a repeat customer; the one who comes back over and over again and
keeps purchasing goods or services. These repeat customers COST LESS for the
business to acquire than new customers, and are therefore MORE PROFITABLE.
Furthermore, doctor, you can
increase your revenues by encouraging your patients to come back for services
such as mammograms, prostate examinations, and check-ups, which are necessities
for the patients to remain healthy. If a you could just find a way to
follow-up with patients to remind them when it's time for scheduled
appointments, or alert them to services they may not have known that they
needed.
Unfortunately, most doctors
are far too busy with the business of handling payment problems they don't
have the time to attend to this critical, practice-building activity. They are
simply too swamped to systematize a follow-up program.
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